Marketing Strategy
(Marketing Strategy)

A business that understands its customers and their buying habits can sell more effectively, compete with other suppliers, target new customers and identify new opportunities.

There is a wide range of published and non-published data available, which can help you build up a picture of general trends and your customers' buying habits.

This guide explains what you need to know about market and customer research, how to build your knowledge and how using field research can fill in the gaps.